Product State

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March 2024

Alexander Estner on GTM myths, Ideal Customer Profiles, and the problem with Freemium
Product State Q&A: "It hurts a lot to spend months or years building something — only to realize no one wants to pay for it."
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Esteban Contreras
Lexy Franklin on Unlocking Your Career Superpower, how Facebook led to Sidebar, and the Future of Work
Product State Q&A: Lexy shares his POV on career advancement, the origin story of Sidebar, and insights into the evolving landscape of work. "When it…
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Esteban Contreras
Dan Mazei on Navigating Consumer Needs, Brand Storytelling, and Real-world Engagement Strategies
Product State Q&A: "When you deepen the emotional connection with your consumers — when you can get them to feel like they’re in the room with you, you…
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Esteban Contreras
Ryan Donovan on Driving Product & Engineering Success, B2B Leadership, and PLG
Product State Q&A: "My north star has always been the customer. The way that manifests itself in hiring and day-to-day leadership.”- Ryan Donovan
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Esteban Contreras

February 2024

Ben Erez on Hiring the first PM, Early-Stage Technical Leadership, and Design Excellence
Product State Q&A: "The right place to focus for a new product is in being 10x better along a key dimension your customer cares about."
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Esteban Contreras
Alex David on Unlocking Profit Potential, Pricing Integration, and AI Monetization
Product State Q&A: "Understanding how to optimize your pricing to take advantage of trends or adjusting your pricing for segments with unique WTP can…
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Esteban Contreras
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Elena Madrigal on great website messaging, value pricing, and user research
Product State Q&A: "Research's outcome isn't about finding a solution — it's about defining the problem."
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Esteban Contreras

January 2024

Tom Laufer on AI-powered product analytics, contextual actionability, and lessons from his time at Google
Product State Q&A: “Technology must empower professionals to focus on the most significant and actionable insights, not just landing them on…
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Esteban Contreras

December 2023

Jason Oakley on highly productive PMM teams, structuring for scale, and the evolving role of strategic product marketing
“Truly productive product marketing teams, are the ones that are able to drive impact and results for the business.”- Jason Oakley
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Esteban Contreras

November 2023

Marcos Rivera on optimizing pricing & packaging, monetizing new products, and experimentation
Product State Q&A: "Pricing is a marathon, not a sprint. And most start their pricing journey too late. A good rule of thumb is to start formalizing…
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Esteban Contreras
Clement Kao on honing product sense, upskilling PMs, and advice for anyone looking to get promoted quickly
Product State Q&A: “Product sense is not an elusive talent reserved for a select few — it's a skill that can be acquired and developed through…
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Esteban Contreras
© 2024 Esteban Contreras
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