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WGMaTW: Saying No in the AI Arms Race, Following the Money, and Giving AI Its Own Machine
What Got My Attention This Week — as a Product Leader
Feb 19
•
Esteban Contreras
5
WGMaTW: CPO Evolution, Super Bowl AI Wars, and the Return of Big VC Bets
What Got My Attention This Week, as a product leader
Feb 9
•
Esteban Contreras
7
2
WGMaTW: The Adolescence of AI, RIP IDEs, and the End of FAANG’s Decade
What Got My Attention This Week, as a Product Leader
Jan 30
•
Esteban Contreras
8
2
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The state of product in 2022, and why this newsletter exists
Nov 19, 2022
•
Esteban Contreras
35
Brian Elliott on Culture Chaos, Ruthless Clarity, and Why Empathy Fuels Velocity
Sep 11, 2025
•
Esteban Contreras
9
1
Casey Winters on optimizing for long-term value, sequencing business models, and prioritizing network effects
Nov 22, 2022
•
Esteban Contreras
28
Brandon Gardner on demystifying the Fractional Product Manager Role
Apr 28, 2023
•
Esteban Contreras
20
Kyle Poyar on product-driven revenue, PLG misconceptions, and efficient SaaS growth
Dec 4, 2022
•
Esteban Contreras
27
2
Leah Tharin on strategy, leadership, and impact over certificates
Nov 20, 2022
•
Esteban Contreras
30
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WGMaTW: Agent-Led Growth, Joy-Sparking SaaS, and B2C’s Great Comeback
What Got My Attention This Week, as a product leader
Jan 23
•
Esteban Contreras
8
1
1
Ed Biden on building with AI, becoming a CPO, and leading continuous delivery
Product State Q&A: “2026 is going to be chaotic and exciting wherever you work in product.”
Jan 26
•
Esteban Contreras
9
1
WGMaTW: SaaS comes back to Earth, LLMs vs. marketplaces, and why Main Street shrugs at AI
What Got My Attention This Week, as a product leader
Jan 16
•
Esteban Contreras
6
2
WGMaTW: Product signals for 2026, emotional JTBDs, and the myth of product utopia
What Got My Attention This Week, as a product leader
Jan 9
•
Esteban Contreras
8
1
WGMaTW: The Rise of the IC CPO, Building AI Features, and the Problem with Credit-Based Pricing
What Got My Attention This Week, as a product leader
Jan 2
•
Esteban Contreras
11
WGMaTW: State of Consumer AI, Humanoid Robots, and Scaling Taste
What Got My Attention This Week, as a product leader
Dec 26, 2025
•
Esteban Contreras
9
1
1
WGMaTW: Lovable’s Growth Lessons, Vibe Engineering, and the True Product Builder's Journey
What got my attention this week, as a product leader
Dec 23, 2025
•
Esteban Contreras
14
1
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Product State
This is Product State, a newsletter about the current and future state of all things product - featuring product leaders - curated by Esteban Contreras.
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