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WGMaTM: AI Workflows, the SaaS Reckoning, and the Rise of Hybrid Operators
What Got My Attention This Month, as a Product Leader
May 4
•
Esteban Contreras
5
1
Nir Eyal on AI Personalization, Ethical Habit Design, and Earning User Trust
Product State Q&A: "Ask whether you'd want someone you love to use your product the way your heaviest users use it. If the answer is no, that's your…
Apr 7
•
Esteban Contreras
7
WGMaTM: AI-Native PMs, the AI Capital Cycle, and the Product Job Market
What Got My Attention This Month — as a Product Leader
Mar 31
•
Esteban Contreras
8
1
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The state of product in 2022, and why this newsletter exists
Nov 19, 2022
•
Esteban Contreras
36
Brian Elliott on Culture Chaos, Ruthless Clarity, and Why Empathy Fuels Velocity
Sep 11, 2025
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Esteban Contreras
10
1
Brandon Gardner on demystifying the Fractional Product Manager Role
Apr 28, 2023
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Esteban Contreras
22
Casey Winters on optimizing for long-term value, sequencing business models, and prioritizing network effects
Nov 22, 2022
•
Esteban Contreras
29
Kyle Poyar on product-driven revenue, PLG misconceptions, and efficient SaaS growth
Dec 4, 2022
•
Esteban Contreras
28
2
Leah Tharin on strategy, leadership, and impact over certificates
Nov 20, 2022
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Esteban Contreras
31
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WGMaTW: Vibe Coding Focus, Tiny Teams Rising, and the Builder PM Era
What Got My Attention This Week — as a Product Leader
Mar 2
•
Esteban Contreras
7
2
Brian Balfour on AI Growth Misconceptions, Defensibility, and Accelerating Your Career
"Retention is still the king of growth. Those with the highest retention will win categories."
Aug 20, 2025
•
Esteban Contreras
8
1
WGMaTW: Saying No in the AI Arms Race, Following the Money, and Giving AI Its Own Machine
What Got My Attention This Week — as a Product Leader
Feb 19
•
Esteban Contreras
7
1
WGMaTW: CPO Evolution, Super Bowl AI Wars, and the Return of Big VC Bets
What Got My Attention This Week, as a product leader
Feb 9
•
Esteban Contreras
9
2
WGMaTW: The Adolescence of AI, RIP IDEs, and the End of FAANG’s Decade
What Got My Attention This Week, as a Product Leader
Jan 30
•
Esteban Contreras
9
2
Ed Biden on building with AI, becoming a CPO, and leading continuous delivery
Product State Q&A: “2026 is going to be chaotic and exciting wherever you work in product.”
Jan 26
•
Esteban Contreras
10
1
WGMaTW: Agent-Led Growth, Joy-Sparking SaaS, and B2C’s Great Comeback
What Got My Attention This Week, as a product leader
Jan 23
•
Esteban Contreras
9
1
1
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Product State
This is Product State, a newsletter about the current and future state of all things product - by Esteban Contreras.
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