Product State

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Adam Houghton on customer-obsession, sharing accountability with Customer Success, and building product expertise
“In SaaS, with continuous product updates and inevitable priority changes for end users, you are never done onboarding a customer so continuous…
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Esteban Contreras
Edric Subur on building humane tech, solving disconnectedness, and thriving in the remote work era
Product State Q&A: “By keeping the impact of technology on people’s lives at the forefront, creators can ensure they are serving the needs of humanity …
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Esteban Contreras
Dor Sasson on SaaS pricing & packaging loops, the insight behind Stigg, and going from PM to CEO
Product State Q&A: “In SaaS, the key motivation and trigger behind pricing and packaging optimization lies in the business goals, which should be seen…
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Esteban Contreras
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The state of product in 2022, and why this newsletter exists
 • Esteban Contreras
Casey Winters on optimizing for long-term value, sequencing business models, and prioritizing network effects
 • Esteban Contreras
Leah Tharin on strategy, leadership, and impact over certificates
 • Esteban Contreras
Kyle Poyar on product-driven revenue, PLG misconceptions, and efficient SaaS growth
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Elena Verna on sustaining growth, going freemium, and B2B's shift to users
 • Esteban Contreras
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Austin Yang on quantifying feature value, balancing truth-seeking with POV, and getting started with no-code PM tools
Product State Q&A: "The goal of quantifying feature value is to simplify the complex nature of how individual features create value together." - Austin…
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Esteban Contreras
Nick Mehta on Gainsight becoming 'Best Place to Work in 2023,' navigating the downturn, and building community
Product State Q&A: "In a downturn, it's much tougher to get new clients, because most companies become risk-averse. As such, businesses need to double…
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Esteban Contreras
Kyle Poyar on product-driven revenue, PLG misconceptions, and efficient SaaS growth
"If a SaaS company has an efficient growth motion, they control their own destiny."
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Esteban Contreras
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Anthony Pierri on early stage product marketing, GTM, and category-creation
Product State Q&A: Your messaging will land better by explaining how it solves a specific pain point — not general aspirational longings.
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Esteban Contreras
Sid Jain on good retention rates, B2B vs B2C NRR, and cohorting product-market fit
Product State Q&A: "A net retention rate of less than 100% means that your ARR decays. This means that you have less ARR today than a year ago from the…
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Esteban Contreras
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Büşra Coşkuner on being product-led, PM frameworks, and Impactful OKRs
Product State Q&A: "Stop building products that customers love… Instead, start building businesses with products that customers love!"
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Esteban Contreras
Ant Murphy on shifting to outcome-driven roadmaps, elevating OKRs, and aligning discovery
Product State Q&A: “With outcome-driven roadmaps, stakeholders become less focused on when something will be delivered by — and far more interested in…
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Esteban Contreras
Product State
Product State
This is Product State, a newsletter about the current and future state of all things product - featuring product leaders - curated by Esteban Contreras.
© 2023 Esteban Contreras
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