Drew Giovannoli on what makes a great Product Marketing leader, setting an ICP, and stress testing PMM frameworks

Product State Q&A

Drew Giovannoli is the Founder of Buried Wins. He was formerly VP of Marketing at Rev, and the Global Director of Product Marketing at BazaarVoice.
Website / LinkedIn

EC: What makes a great Product Marketing leader?

DG: A great Product Marketing leader is 50% influence, 25% Prioritization, and 25% Execution.

50% of influence seems high but a Product Marke…