Product State

Malte Scholtz on Fixing Misalignment, Mastering AI Fluency, and the Value of Product Ops

Product State Q&A: “Product leaders need to stop being landlords of roadmaps and start being orchestrators of context.”

Oct 3 • 

Esteban Contreras

5

September 2025

Brian Elliott on Culture Chaos, Ruthless Clarity, and Why Empathy Fuels Velocity

Product State Q&A: “Most product team problems aren’t product problems – they’re culture problems. I've seen too many leaders try to fix low velocity…

Sep 11 • 

Esteban Contreras

6

August 2025

Jon Sukarangsan on context-aware design systems, AI-first design principles, and PMs as strategic orchestrators

Product State Q&A “Done right, your design system becomes the bridge between high-level product strategy and tactical implementation decisions that AI…

Aug 27 • 

Esteban Contreras

6

Brian Balfour on AI Growth Misconceptions, Defensibility, and Accelerating Your Career

"Retention is still the king of growth. Those with the highest retention will win categories."

Aug 20 • 

Esteban Contreras

6

April 2025

Oji Udezue on The Shipyard Squad Model, Solving Customer Problems, and Building Rocketships

Product State Q&A: “Your job is to solve the sharp customer problem, not build every feature they ask for.”- Oji Udezue

Apr 2 • 

Esteban Contreras

10

February 2025

Chris Heuer on Rethinking Success Metrics, Building Motivated Teams, and Fostering Innovation in an AI-Driven Workplace

Product State Q&A: "A human with AI will always beat either alone—if used properly."

Feb 17 • 

Esteban Contreras

6

Becky Trevino on multi-product strategy, product-message fit, and partnering closely with Design & Engineering

Product State Q&A: “Shifting from one core product to a second product line is the biggest shift in a company’s history.” - Becky Trevino

Feb 12 • 

Esteban Contreras

7

January 2025

Anna Lebedeva on defensibility & differentiation, collaborating with marketers, and building trust

Product State Q&A  “In a world where every product looks similar, the brand and the community set you apart.” — Anna Lebedeva

Jan 22 • 

Esteban Contreras

5

September 2024

Melissa Ushakov on GitLab’s post-IPO PM org evolution, async-first collaboration, and open-sourcing internal PM practices

Product State Q&A: “Having such a close connection to the community is a game changer as far as having a pulse on customer needs and being able to reach…

Sep 23, 2024 • 

Esteban Contreras

6

Maja Voje on defining an effective ICP, taking care of early customers, and nailing your GTM strategy

Product State Q&A: “You do not invent your ICP. You reverse-engineer it from your traction.”— Maja Voje

Sep 13, 2024 • 

Esteban Contreras

8

July 2024

Bec Mitrevski on Scaling Canva's Creator Marketplace, the Power of Delight, and Becoming Unstoppable

Product State Q&A: "To not have the fear of breaking things is powerful. We were unstoppable after that.”- Bec Mitrevski, Canva

Jul 8, 2024 • 

Dan Simpson

2

June 2024

Martin Felcman on Product Leadership greatness, extreme ownership, and dogfooding at Productboard

Product State Q&A: "If there is no clear owner, then it’s the PM that owns it.”

Jun 24, 2024 • 

Esteban Contreras

4