Product State

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Melissa Ushakov on GitLab’s post-IPO PM org evolution, async-first collaboration, and open-sourcing internal PM practices
Product State Q&A: “Having such a close connection to the community is a game changer as far as having a pulse on customer needs and being able to reach…
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Esteban Contreras
Maja Voje on defining an effective ICP, taking care of early customers, and nailing your GTM strategy
Product State Q&A: “You do not invent your ICP. You reverse-engineer it from your traction.”— Maja Voje
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Esteban Contreras

July 2024

June 2024

Martin Felcman on Product Leadership greatness, extreme ownership, and dogfooding at Productboard
Product State Q&A: "If there is no clear owner, then it’s the PM that owns it.”
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Esteban Contreras
Tapan Kamdar on the PACE goal framework, prioritizing simplicity at Meta, and structuring 1:1s
Product State Q&A: "By prioritizing core needs, reducing choices, and creating long-term value, you can create products that resonate with users — and…
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Esteban Contreras

May 2024

Drew Giovannoli on what makes a great Product Marketing leader, setting an ICP, and stress testing PMM frameworks
Product State Q&A: "Try to sell to everybody, and you lose any edge in your messaging.” - Drew Giovannoli
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Esteban Contreras
Jake Haynes on PMF, GTM, and Navigating the New Product Launch Landscape
Product State Q&A: ”If the go-to-market is the vehicle, then the product-market fit is the drivetrain. The car doesn't move without the drivetrain.” …
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Esteban Contreras
Vincent Jong on PLG for Sales-Led companies, revenue cannibalization, and why PMs should work on GTM skills
Product State Q&A: “The goal is never to ‘do PLG’ – it is to solve a business problem.”- Vincent Jong. Product State readers get a FREE digital copy of…
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Esteban Contreras

April 2024

March 2024

Alexander Estner on GTM myths, Ideal Customer Profiles, and the problem with Freemium
Product State Q&A: "It hurts a lot to spend months or years building something — only to realize no one wants to pay for it."
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Esteban Contreras
Lexy Franklin on Unlocking Your Career Superpower, how Facebook led to Sidebar, and the Future of Work
Product State Q&A: Lexy shares his POV on career advancement, the origin story of Sidebar, and insights into the evolving landscape of work. "When it…
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Esteban Contreras
Dan Mazei on Navigating Consumer Needs, Brand Storytelling, and Real-world Engagement Strategies
Product State Q&A: "When you deepen the emotional connection with your consumers — when you can get them to feel like they’re in the room with you, you…
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Esteban Contreras
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