Product State

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Adam Houghton on customer-obsession, sharing accountability with Customer Success, and building product expertise
“In SaaS, with continuous product updates and inevitable priority changes for end users, you are never done onboarding a customer so continuous…
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Esteban Contreras
Edric Subur on building humane tech, solving disconnectedness, and thriving in the remote work era
Product State Q&A: “By keeping the impact of technology on people’s lives at the forefront, creators can ensure they are serving the needs of humanity …
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Esteban Contreras
Dor Sasson on SaaS pricing & packaging loops, the insight behind Stigg, and going from PM to CEO
Product State Q&A: “In SaaS, the key motivation and trigger behind pricing and packaging optimization lies in the business goals, which should be seen…
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Esteban Contreras
August 2023
Austin Yang on quantifying feature value, balancing truth-seeking with POV, and getting started with no-code PM tools
Product State Q&A: "The goal of quantifying feature value is to simplify the complex nature of how individual features create value together." - Austin…
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Esteban Contreras
Büşra Coşkuner on being product-led, PM frameworks, and Impactful OKRs
Product State Q&A: "Stop building products that customers love… Instead, start building businesses with products that customers love!"
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Esteban Contreras
Leslie Yang on hiring Product Designers, generalization vs specialization, and strengthening collaboration with PMs
Product State Q&A: “I think we’ll see less specialization for the next one to two years as teams contract in size but are compelled to expand their…
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Esteban Contreras
July 2023
Katie Richman on Product Leaders collaborating with Partners, building large-scale partnership programs, and going deep into Gen AI
Product State Q&A: “Think about everything they're dealing with. They might just be worried about making payroll — or not going under.” - Katie Richman
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Esteban Contreras
Sean Lynch on balancing art and science, how Gen AI is like MS Excel, and agency product management
Product State Q&A: “To create a product that has soul and feels natural — leaning into the art is necessary.”- Sean Lynch
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Esteban Contreras
June 2023
Shaili Guru on Hybrid ML/AI product management, breaking into a top brand, and thriving in corporate environments
"Being an ML/AI product manager demands a rare blend of technical and business expertise.”
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Esteban Contreras
Ant Murphy on shifting to outcome-driven roadmaps, elevating OKRs, and aligning discovery
Product State Q&A: “With outcome-driven roadmaps, stakeholders become less focused on when something will be delivered by — and far more interested in…
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Esteban Contreras
May 2023
Arthur Camara on the product-minded culture at Dapper Labs, building voice-powered AI apps, and the future of digital assets
Product State Q&A: “We encourage everyone to be product-minded, have a strong founder mentality, and stay focused on creating impact.”- Arthur Camara
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Esteban Contreras
CJ Gustafson on negotiating startup equity, getting CFO buy-in, and avoiding vanity metrics
Product State Q&A: "Negotiating your equity grant at a startup can be SUPER intimidating. It’s maybe the single most important negotiation you'll have…
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Esteban Contreras
© 2023 Esteban Contreras
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