Jake Haynes is the Founder of Go-to-Market BOT. He was formerly Head of Sales at WishTrip, Head of Demand Gen at Craftom, and Director of Sales + BizDev at GoFreight.
Website / LinkedIn
EC: What shift do you see in how B2B products are being launched?
JH: In the budget cuts of 2022, we all heard companies suddenly switch from ‘growth at all costs’ to ‘su…
