This is Product State

Created + Curated by Esteban Contreras.

A newsletter about the current (and future) state of all things product - featuring product, design, and technology leaders from around the world, as well as a series about what gets Esteban’s attention, as a product leader.

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Below are a few sample posts…

The state of product in 2022, and why this newsletter exists

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November 19, 2022
The state of product in 2022, and why this newsletter exists

2022 is coming to a close. The tech industry has been going through quite a whirlwind of uncertainty for most of the year. The days of “growth at all costs” seem far behind us. There are questions brewing about what this means for tech and Silicon Valley itself. Software spent decades “eating the world” as Marc Andreesen famously wrote. But perhaps it o…


Elena Verna on sustaining growth, going freemium, and B2B's shift to users

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November 29, 2022
Elena Verna on sustaining growth, going freemium, and B2B's shift to users

Elena Verna is Head of Growth at Lovable. She is also Partner at 20VC, Advisor at Redis, and Vimeo, and a Reforge partner + course creator. She has advised many startups, and sat on boards. She’s also a former exec at Amplitude, Miro, Netlify, SurveyMonkey.


Kyle Poyar on product-driven revenue, PLG misconceptions, and efficient SaaS growth

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December 4, 2022
Kyle Poyar on product-driven revenue, PLG misconceptions, and efficient SaaS growth

Kyle Poyar is Operating Partner at OpenView Venture Capital, Board Observer at Highspot, and former Director at Simon-Kucher & Partners.


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This is Product State, a newsletter about the current and future state of all things product - featuring product leaders - curated by Esteban Contreras.

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