This is Product State
A newsletter about the current and future state of product — featuring insights from product, design, and technology leaders from around the world, plus a recurring series on news and trends that should be particularly relevant for product leaders in the era of Ai.
Created + Curated by Esteban Contreras.
About Esteban
Esteban Contreras is a product executive, operator, and writer focused on how products get built, companies get run, and product teams work.
He has led product organizations across SaaS, AI, and marketplace businesses, including roles at Fleetio, Sprinklr, Hootsuite, Handoff, and Samsung, working across product management, design, go-to-market, and company strategy.
He writes Product State for current and aspiring product leaders who want to think more clearly about product, AI, company-building, and what is changing underneath all three.
He has also advised startups and brands across B2B, B2C, gaming, social media, martech, adtech, and CPG.
He lives in the Austin, Texas area with his family and believes good judgment, strong principles, truth-seeking, and deep customer understanding matter more than ever.
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A few sample posts
