Product State

Product State

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The state of product in 2022, and why this newsletter exists
The state of product in 2022, and why this newsletter exists
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Esteban Contreras
Casey Winters on optimizing for long-term value, sequencing business models, and prioritizing network effects
Product State Q&A
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Esteban Contreras
Brandon Gardner on demystifying the Fractional Product Manager Role
Product State Q&A: “Rapid impact is critical to being successful as a Fractional Product Manager. You have to come up to speed and start delivering…
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Esteban Contreras
Leah Tharin on strategy, leadership, and impact over certificates
Product State Q&A
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Esteban Contreras
Kyle Poyar on product-driven revenue, PLG misconceptions, and efficient SaaS growth
"If a SaaS company has an efficient growth motion, they control their own destiny."
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Esteban Contreras
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Sid Jain on good retention rates, B2B vs B2C NRR, and cohorting product-market fit
Product State Q&A: "A net retention rate of less than 100% means that your ARR decays. This means that you have less ARR today than a year ago from the…
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Esteban Contreras
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Elena Verna on sustaining growth, going freemium, and B2B's shift to users
Product State Q&A
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Esteban Contreras
Anthony Pierri on early stage product marketing, GTM, and category-creation
Product State Q&A: Your messaging will land better by explaining how it solves a specific pain point — not general aspirational longings.
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Esteban Contreras
Shyvee Shi on becoming a top PM, driving needle-moving work, and suspending self-disbelief
Product State Q&A
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Esteban Contreras
Peter Ramsey on focusing on profitability and investing in UX during a recession
Product State Q&A: UX — that reduces churn — often lowers your customer acquisition costs.
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Esteban Contreras
Katie Richman on Product Leaders collaborating with Partners, building large-scale partnership programs, and going deep into Gen AI
Product State Q&A: “Think about everything they're dealing with. They might just be worried about making payroll — or not going under.” - Katie Richman
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Esteban Contreras
Lana Khimka on the skills that determine success for product leaders, their teams and their products
Product State Q&A: “Product leaders are reluctant to appear as authoritative managers and, as a result, offer vague directions and allow the team to set…
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Esteban Contreras
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