Product State

Product State

WGMaTW: The Rise of the IC CPO, Building AI Features, and the Problem with Credit-Based Pricing

What Got My Attention This Week — as a product leader

Esteban Contreras's avatar
Esteban Contreras
Jan 02, 2026
∙ Paid

On the final week of 2025, what got my attention as a product leader were a few videos and posts that seemed to orbit around the same underlying tension — coming from very different angles.

What kind of tension? Speed vs. depth. Tools vs. craft. Experimentation vs. commitment.

Let’s get into it.

1/ Webflow’s CPO on how she AIs

On the most recent episode …

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