Product State

Product State

Nir Eyal on AI Personalization, Ethical Habit Design, and Earning User Trust

Product State Q&A

Esteban Contreras's avatar
Esteban Contreras
Apr 07, 2026
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Nir Eyal is an entrepreneur, angel investor, and New York Times best-selling author of ‘Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough,’ ‘Hooked: How to Build Habit-Forming Products,’ and ‘Indistractable: How to Control Your Attention and Choose Your Life.’
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