James Mulvey on startup growth channels, building a B2B Content team, and collaborating with Product Marketing

Product State Q&A

James Mulvey was recently Director of Marketing at Mighty Networks. He was formerly the Head of Content at Hootsuite, and has done client work for Google, Intuit, Thomson Reuters, AppLovin, and Wealthfront.
Heads of Content / LinkedIn

EC: How can you find your first big growth channel as a start-up?

JM: To begin, we need to do a gut check around the conte…