Cris Thome on the role of Marketing in PLG, and metrics-based collaboration

Product State Q&A

Cris Thome is a growth marketing leader, former VP of Marketing & Growth for Certn and former Director of Growth, Retention for Hootsuite. 
LinkedIn

EC: What are key ways in which Marketing teams support product-led growth?

CT: In a product-led-growth motion, growth marketing teams play a key role in promoting product growth across acquisition, retentio…