CJ Gustafson on negotiating startup equity, getting CFO buy-in, and avoiding vanity metrics

Product State Q&A

CJ Gustafson is the CFO at PartsTech. He was formerly Director of Investor Relations and FP&A at Snyk, and Chief of Staff at Veeam Software.
Mostly Metrics / LinkedIn

EC: You’re a CFO who has negotiated equity with tons of employees. Do you have any tips for someone negotiating for equity at a startup?

CG: Negotiating your equity grant at a startup can be …