Brynne Burgess on the value of in-product surveys, how Sprig solves its own pain points, and SaaS Marketing in 2023

Product State Q&A

Brynne Burgess is the Director of Growth Marketing at Sprig. She previously held Marketing roles at EVERFI, DXC Technology, Oracle and Rosetta Stone.
LinkedIn

EC: How do you explain the value of in-product user research studies?

BB: As with most things in life, context is everything. In-product research lets you reach the exact right user at the exact righ…