Product State

Product State

Ayham Ereksousi on how B2B product teams can incorporate VOC more systematically

Product State Q&A

Esteban Contreras's avatar
Esteban Contreras
Mar 31, 2023
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Ayham Ereksousi is a CoFounder CEO at Stomio. He is a former product leader at Cisco Meraki and Snap One; and an angel investor at Hustle Fund.
Website / LinkedIn

EC: Why is voice of customer important for B2B product teams?

AE: Well, let’s start with why voice of customer (VOC) is important for any product team: Direct feedback about a customer’s experien…

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