Andrea Saez on the Product VCP framework, effective product messaging, and the case for PMMs in every team

Product State Q&A

Andrea Saez is the Co-author of ‘The Product Momentum Gap.’ She’s a writer, speaker, and advisor to AirFocus, and RightToLeft. She formerly held roles at Mindstone, Trint, Product School, ProdPad, Zendesk, Brandwatch, Amilia Technologies, and Cakemail.
Website / LinkedIn

EC: What is the Product Value Creation Plan?

AS: The Product Value Creation Plan (VCP)…