Product State

Product State

Alexander Estner on GTM myths, Ideal Customer Profiles, and the problem with Freemium

Product State Q&A

Esteban Contreras's avatar
Esteban Contreras
Mar 25, 2024
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Alexander Estner is a B2B SaaS startup consultant and GTM advisor. He writes the ‘Startup Business Tips’ newsletter. Previously, he was CRO at Locaboo, Co-Founder and CEO at Strydal / Classcamp, and Head of Sales & Business Development at Eversports.
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EC: What are common GTM myths about early stage startups? 

AE: Early-stage SaaS founder…

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